Majority of the sales driven
by Gen Z and Millennials
Mumbai,
24th October 2017: PTron, one of the most
desired mobile accessories brand unveils “Viki”,
Bluetooth headphone sunglasses for men & women. PTron brings to you an
exciting new product which gives you a sporty look to flaunt by adding a classy
touch to it. Through this, PTron broadens its range of headphones in the audio
segment and this is in line with PTron’s strategy of continuously innovating
and introducing unique products to meet rapidly changing customer needs and
demands. As per a report, earphones and headphones market is projected to
witness over 5% CAGR from 2017 to 2024 due to the convenience and comfort
offered by the technology.
PTron
Viki is exclusively available on LatestOne.com priced attractively at just INR
999/-. Such a Bluetooth enabled sunglasses is Ideal for outdoor sports addicts,
runners, cyclists, hikers, backpackers to weekend warriors to the less intense,
friends and family looking to enjoy and participate in life’s moments.
10,000
pieces of the stylish PTron
Viki have already been sold in first three
days of pre-launch of which huge number of orders came from South India. A
majority of the purchase has been dominated by the youth with 43% of the PTron
Viki being purchased by Gen Z and 40% by Millennials. Gen Z youth and
Millennials are aware of a tech savvy lifestyle and they prefer online shopping
over other daily routines. Gen Z possess an extreme individuality of character
and the seamless comfort with online shopping which has led to Gen Z crafting
their own idea of ‘MyLuxury’—where
supposed brand value is trumped by quality, value and personal excitement based
on individual choices and what brands mean to them personally. Hence they are
one of the major buyers for this practical, versatile and efficient sunglass
with a Bluetooth enabled phone & music support.
Key
Features:
ü Fashionable
design with foldable eyeglasses
ü Black
Polarized lenses which can filter light and protect your eyesight
ü Smart
Bluetooth sunglasses, stereo sound, answer calls & listen to music
ü Wire-free
communication up to 10 meters from a compatible Bluetooth-enabled smart phone
ü Multi-functional
buttons and voice alerts
ü Built-in
rechargeable lithium battery, comes with Mini USB cable
Ameen
Khwaja, Founder, and CEO of LatestOne.com said, “LatestOne.com is glad to launch PTron Viki. There is no doubt that
Viki is a unique product, and we are overwhelmed with the kind of response we
have received from our patron consumers. I believe that Viki is an apt
accessory for bike riders due to its multi-functionality. I am confident that
we will be selling 200,000 pieces of PTron Viki in next 6 months.”
About LatestOne.com
Hyderabad-based
LatestOne.com
is India’s only e-tailer specialized in tech and mobile accessories such as
Bluetooth devices, mobile covers, tablet accessories, cables, power banks,
headsets, smart watches, mini android TV, fashion accessories etc. It stocks
over 10,000 different products in its inventory and operates through its own
fulfillment centers in Delhi and Mumbai. It is owned by Palred Online
Technologies Pvt. Ltd (POT) which is a subsidiary of Palred Technologies Ltd
(PTL), a listed company on BSE and NSE since 2004.
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